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We can imagine that one of the worst things about going through chemotherapy for a child is the fear. And who fights fear better than a superhero?
David Gianatasio writes in Adweek about what Ad Agency JWT did to re-brand chemotherapy into something a lot less scary.
The game room at the hospital is tricked out like the interior of the Justice League, and colorful chemo-bag covers bear the insignia of Superman, Batman, Wonder Woman and Green Lantern, transforming the oft-scary drugs into a “Superformula.” Specially drawn comic books tell medically realistic tales of the Dark Knight and his friends defeating cancer-like diseases to resume their war against evil.
Watch the video, and odds are you’ll wish that all pediatric cancer wards looked like the one here.
The one lingering question is — if the first round of chemo doesn’t work, does this seem like an over-promise? Unfortunately, not every cancer patient is invincible. We still believe the good overcomes any potential negatives. You?
The post How Do You Make a Kid Feel Good About Chemotherapy? Re-brand it as ‘Superformula’ appeared first on The Good Men Project.